Local businesses as well as small and medium-sized enterprises have very few opportunities to use mass advertising, such as radio or TV commercials. Online advertising is not enough.
Outdoor advertising may be a good solution. Its advantage is its visibility in the public space. Customers notice it and cannot ad-block it. Outdoor advertising has a long tradition, also in Poland, where fragments of pre-war painted store signs and advertisements found on building elevations during renovation works are now being carefully restored.
Businesses change the range of their services quite often nowadays, and sometimes they need to advertise something quickly. A banner would be better than painted elevation in this case. An advertising banner can also be put up on or near the company office to function as a sign seen from afar, inviting the customers to pay a visit.
Realtors often place them on the elevations of buildings or apartments for sale, while property developers use them to create fences for new projects under construction.
Advertising banners are also put up in venues designed to hold events, public celebrations, conferences, business meetings or trade fairs to emphasize a company’s presence. If a company is the sponsor of the event, a banner is a must.
It allows the attendees to appreciate the company’s support, and it contributes to image building, especially in smaller towns.
When considering the use of an outdoor advertising banner, focus on the design to make sure it stands out. As major brands do, use such advertising primarily for image-building purposes and limit the information to the necessary minimum.
BIf advertising banners are put up along roads and on fences, a passing driver – a potential customer – has only a few seconds to read the message.
Therefore, pick a distinctive slogan and compelling artwork. Do not exaggerate with the volume of text and avoid presenting a full range of your services. Instead, think of the primary need of the customer and of how your business takes care of it. And place this on the banner, phrased into a neat slogan. The task of appealing visuals will be to complement the message and to attract the eye.
Skilfully positioned in a town or a city, advertising banners impact the shopping decisions of customers. A banner that everyone is talking about has the power of whisper marketing. The information about it will spread like a virus. But to achieve such effects, you need a bold design which is either controversial or visually astonishing. A company that cannot afford to risk an overly creative message may capitalize on the context or frequency of the advertising. The bottom line is that the brand must be stored in the customers’ memory until they have to make a choice.
It depends on where the advertising banner is intended to be displayed.
The Chroma.pl online printing shop offers standard banner formats:
You can also pick your own format.
Last but not least, choose the installation method. There are two available options:
Banner advertising, if prepared in-house and put up in the available areas, is affordable not only to large corporations but also to small and medium-sized businesses.
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