Companies are increasingly using printed catalogs. No wonder. They have realized that online product and brand presence is currently a must but also a minimum effort activity.
Whoever is not online does not exist, but it is those who also take care of offline brand presentation that truly stand out.
This includes providing quality brochures, folders with company logo or catalogs. The latter should invoke curiosity and trust. They should be perfectly deigned, printed and bound together – preferably stitched. This is because everyone is online now. But a refined catalog which the recipient can hold in their hands with pleasure and confidence is something that can help you stand out nowadays.
A saddle-stitched or loop-stapled catalog makes a good impression right from the start. Stitching means reliability, with the catalog recipient recognizing it subconsciously.
You should know that in business practice the term ‘catalog’ denotes a wide range of promotional and branding materials where the company may present its product portfolio and brand any way it wants. Among others, this category includes:
A business may use each of these forms to present itself and its services in the most suitable way. The course chosen depends on the circumstances and current needs.
For example, company folders with a logo, filled with a quality proposal, are certainly useful for meetings with clients. During trade fairs, hostesses may distribute stitched company brochures or creatively prepared advertising folders to guests.
One thing is certain – the print of folders or prospectuses must be top quality. Compromises are ill-advised in this respect. Only perfectly made promotional materials will make the expected impression on the readers.
Tangible company materials evoke greater emotions in those who hold them. Information from such materials is memorized better because the form of its presentation has an impact on several senses, according to research conducted by a renowned consultancy company. More and more brands are considering catalog printing and are trying to give their visuals a unique form.
Paper and print once again have become a symbol of ennoblement. A printed stitched catalog includes a unique proposal and is a gift for a special client or business partner. All this assuming that the content is refined in the tiniest detail and of high-quality.
Robust saddle-stitched catalogs (because robustness is essential) may be printed either on matte or gloss art paper or on modern woodfree preprint paper. Various finishing types are available for the cover, such as silver or golden coating or Soft Skin film.
Catalogs can be saddle-stitched or loop-stitched along the long or short edge. They can also be foil-welded if we expect them to be reviewed and passed to other people numerous times.
And if the recipients value a practical approach and tend to sort the materials of interest by topic, they will be able to apply it here too – due to the option of double or quadruple hole-punching of the catalog (prospectus, brochure) sheets.
A printed catalog, whether stitched or glued using modern methods, should reclaim its position as a premium advertising material customized for every recipient.
With an online printing shop that has a product configurator, this is not only possible but fairly simple. You can choose the optimum format out of the six most popular options. There are numerous configuration options available if you order at least five catalogs (advertising notebooks, folders, company folders with imprint, etc.).
A printed catalog may have from 4 to 60 pages, and it can be printed in color or in minimalistic black. And, what is of tremendous importance in business, you will receive it very quickly::
You can pay in zloty or euro. All this makes a saddle-stitched catalog a truly customized product.
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